Productivity and Soft Skills

Marketing Me (Marketing My Bookkeeping Business) (CPE29)


Description
Unit Code: CPE29
CPE Hours: 3
Enrolment term: 90 days
RRP: $275.00 inc GST
ABN Member Price: $165.00 inc GST (Use code supplied by ABN)
Resources: Internet and computer or tablet.

Objective: In this program, we focus on what, why and how to effectively and ethically marketing a professional bookkeeping business. Combining practices of marketing along with best practices in ethics, this course will give you greater clarity over your marketing strategy, whilst making sure it’s aligned with your mission and vision for your business. You will be empowered with the skills and knowledge you need to go forth and share your passion with the world! Plus gain access to our Marketing Template specifically developed for a professional bookkeeping practice.

Bonus Offer:
- Free Marketing Guide; and
- Marketing Plan Template.

The program covers:
- The nature of marketing
- Product aspects, what will you offer?
- Pricing and distribution of services
- Promotion of services and the business
- Ethics - consumer law and what to avoid
- Developing marketing activities, measuring their success, revising and reviewing.

Duration: 150 minutes to complete the online learning module. A further 30 minutes is allocated to completing an Activity and the short Brain Teaser. Further time investment is required for those aiming to develop their own Marketing Plan.

Accreditation: NA Details/Format: Online course Outcome/Learning: Learn effective marketing for small busi... Type: Structured Evidence of Completi...: Certificate CPE Hours: 3

Content
  • Module 1 - Introduction
  • Module 2 - Vision and Mission
  • Module 3 - Situation Analysis
  • Module 4 - Marketing Strategy
  • Module 5 - Marketing Tactics
  • Module 6 - Implementation
  • Module 7 - Financials
  • Module 8 - Marketing and Legislation
  • Brain Teaser
  • Module 9 - Bonus Content - Online Marketing
  • Module 10 - What's Next?
  • Activity – Assess your marketing strategy
  • Bonus - Marketing Resources
  • Marketing Plan_Template
  • Customer Feedback Form
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever