Unit Code: CPE29
CPE Hours: 4
Enrolment term: 90 days
RRP: $660.00 inc GST
Note: $1,100.00 inc GST - An additional investment is required for those wishing to develop their Marketing Plan with the support of a trainer/coach.
Resources: Internet and computer or tablet.

Objective: In this program, we focus on what, why and how to effectively and ethically market a professional bookkeeping business. Combining practices of marketing along with best practices in ethics, this course will give you greater clarity over your marketing strategy, whilst making sure it’s aligned with your mission and vision for your business. You will be empowered with the skills and knowledge you need to go forth and share your passion with the world! Plus gain access to our Marketing Template specifically developed for a professional bookkeeping practice.

Bonus Offer:
- Marketing Guide; and
- Marketing Plan Template.

The program covers:
- The nature of marketing
- Product aspects, what will you offer?
- Pricing and distribution of services
- Promotion of services and the business
- Ethics - consumer law and what to avoid
- Developing marketing activities, measuring their success, revising and reviewing.

Duration: 150 minutes to complete the online learning module. A further 30 minutes is allocated to completing the short Quiz and Survey. To trigger the Certificate of Achievement at the end, a 75% pass mark is required for the successful completion of the Quiz. You will have 2 attempts to achieve this.